Reminiscence of Berlin Fashion Week 2012

By: Anjana Sharma, Director Fashion, IMG Reliance | February 2, 2012

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Lakme Fashion Week, one of the most coveted fashion weeks in India are progressing with the list of A-list designers and especially newly selected male models. Director Fashion of IMG Reliance, Anjana Sharma divulges on insights of LFW 2012, the Berlin Fashion Week 2012 and the likes.

I just returned from the Berlin Fashion Week 2012 last week. It was magnificent. The designers are inspired by the culture on a global level. But LFW is like coming back home.

We have never considered ourselves to be any lower than the other fashion weeks. For the matter, LFW and Paris Fashion Week are actually on at the exact same time. But that’s never been a problem because LFW is a brand name. The magnitude of international media coverage and the audience enthusiasm humbles and drives us to work better.

With the changing times, LFW grows and expands. Hence this year, after a long 4 year gap, we did incorporate auditions for male models too. After all, LFW is all about giving exposure to the masses.

The numbers of shows this season are also higher than the last season. With every season, LFW will become bigger and better. So get ready and buckle up your seats fashionistas, it’s gonna be a great ride!

(As told to Madhura Sansare, Vogue+ Bureau  | Mumbai)