Experience Asia in 2 days…
By: Beety Bhuyan, Vogue+ Bureau, Mumbai | 27th May, 2012
(Pics: Sunil Sunder Kirpalani)
DBS Bank, one of Asia’s largest banks, hosted the first time ever, ‘Experience Asia’, a weekend family festival at the Taj Lands End, celebrating the richness of what makes Asia unique. Partnering DBS in this initiative were the Singapore Tourism Board, Singapore Airlines, Taj Group of Hotels and Grover Vineyards.
‘Experience Asia’ offered an interesting opportunity to indulge and appreciate all things Asian – culture, entertainment, gastronomic delights, arts and crafts, travel and tourism, as well as healing and divination therapies.
The famous Chinese lion dance, the unique art of Tasseography (tea leaf reading), relaxation and rejuvenation of mind, body and soul through Reiki, Aura reading and Aromas, workshops on the ancient Japanese arts of Ikebana (floral arrangement) and Origami (paper folding), portraits and Calligraphy, ice and fruit carvings and tea appreciation were a few of the unique experiences the guests took back home.
“Given its size and diversity, Asia is more a cultural concept, incorporating diverse regions and people. Yet some common threads weave through this cultural artifact binding it together. This fest celebrates our heritage and lineage. It gives me immense pride to be part of this initiative and we endeavored to create a fun-filled, exciting and memorable event for everyone,” revealed Sanjiv Bhasin, CEO of DBS Bank.
“We are happy to showcase to the guests at ‘Experience Asia’ the stimulating experiential offerings under our new, differentiated tourism campaign for India: ‘Singapore – The Holiday You Take Home With You’. Singapore represents a confluence of diverse Asian cultures and cuisine catering to the discerning needs of the Indian traveler. Through this campaign, Singapore Tourism Board aims to connect with them through their passions, enable them to gain new skills, bond with their loved ones and return home feeling enriched,” added B Srithar, Area Director of Singapore Tourism Board.
The two-day fiesta was a great opportunity for Indians to know more about the exciting and enriching culture that Singapore has to offer.
(Edited & Published by Rubal Agrawal)