Lakme Fashion Week – LACKS Veteran Designers!

Fashion Column by Fashionista., Mumbai Bureau | July 17, 2012

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In just two week’s time, Lakme Fashion Week Autumn / Winter 2012 is about to kick-start on August 3, 2012 at Grand Hyatt, Mumbai with its list of 86 designers and 10 sponsors. But unfortunately, we have many veteran designers choosing not to showcase their collections in the LFW runaway this season, the likes of Manish Malhotra, Sabyasachi Mukherji, Vikram Phadnis, Rohit Bal, Rocky S, Tarun Tahilaini, Bibhu Mohapatra, James Ferari, Ritu Kumar, Anupama Dayal, Narendra Kumar, Nikhil & Shantanu, Arjun Khanna, Arjun Agarwal, Dev R Nil, Pria Kataria Puri, Ragvendra Rathode, Rajesh Pratap Singh, Malini Ramani, Masaba Gupta and many other significant designers who are considered as the pillars of Indian Fashion Industry by the fashionistas of the nation.

The Grand Finale this season is not batched by any veteran designers like Rohit Bal, Manish Malhotra, Sabyasachi Mukherji or a Ritu Kumar! This season of LFW, it would not be a Grand Finale by one veteran designers but three designers are sharing the slot like one of the early morning 11.30am show where even the front rows remain perpetually empty for last seven seasons of LFW. Unlike in the history of Lakme Fashion Week, this season there is no established designer who will do the Grand Finale of Lakme Fashion Week.

Purnima Lamba Head-Innovations of Lakme clarified no the issue as she said in one of her press statements that she is excited to see the re-interpretation of the Lakme Absolute Collection.  However, the missing of the established designers from the runaway and also the Grand Finale saw another astute explanation by the organisers of LFW. “We do not mean any disrespect to the senior designers whatsoever,” revealed Anjana Sharma, Director – Fashion, IMG Reliance in one of her press statements.

Even this season one of the sponsors who is the title sponsor for India Resort Fashion Week, Sushmita Sen’s I AM SHE and the likes is missing from the lists of LFW Sponsors this season. “Lakme fashion Week was anyways going downhill for quite sometime now as it had become nothing more than a Bollywood Tamasha,” quoted one of the most popular international fashion portals.

Old Guards have given way to the newbies, that exodus of designers loyal to Lakme Fashion Week to Wills Lifestyle India Fashion Week was much anticipated with LFW lacking to generate good business for the participating designers, some of the young designers facing severe loss for the same. After three prominent faces of LFWAnil Chopra quit Lakme, Sujal Shah quit IMG, Bandana Tewari quit as Fashion Anchor for LFW TV, the IMG Reliance Team’s newbies has not been able to muster a good line-up of designers, resulting in even lack of interest from the buyers and media fraternity also.

With no Manish Malhotra or Rohit Bal in Lakme Fashion Week this season, the super-stars of Bollywood too does not turn up to fill up the front rows while they keep themselves busy with their films. Even some of the veteran models slate that due to under-payment in Lakme Fashion Week, they choose to occupy their dates with film and commercial shoots. The model auditions too did not see Marc Robinson or Nonita Kalra this season of Lakme Fashion Week Autumn / Winter 2012 and it also saw no auditions for male models too!

The number of Fashion Weeks and Fashion Bodies in India is becoming greater than the sum total of Fashion Weeks held in Paris, Milan, London and New York. “Lakme Fashion Week organised by Reliance-IMG is nothing but trash, it is often just a ‘tamasha’ where there is absolutely no business,” quoted the international fashion portal in one of its stories.

Now, the question that arises is that; will International Buyers visit Lakme Fashion Week or they will wait for Wills Lifestyle India Fashion Week to commence, where they would unearth both a-la-mode designers’ silhouettes  to fill up the racks of High Street fashion and good business too.

edit@vogueplus.in

(Disclaimer:
Opinion expressed in the column is solely the writer’s. The Blog in no way partly/wholly responsible for the same)

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